Welcoming Of Iyrn

Barely a week has passed since our last new-artist announcement (Perfect Binding, thanks everyone for listening) and we’re back with more. Of Iyrn are a London-based band rooted in the Black Country, an industrial heartland named after the minerals once mined beneath it: coal and [iyrn]. Their warm, alternative-indie sound is influenced by “home”: a concept that transcends borders for the band as they bridge Brazilian music with English and move fluidly between languages. These guys are good.

You can read more about the project at the link below or you can LISTEN HERE - you won’t be disappointed. More soon!

Press photo credits: Finnian James. Link to hi-res download here

Having been in other musical projects before, Of Iyrn formed in 2025 to create a body of music exploring love, loss, and fragility. Their influences span from Stereolab and Radiohead to Caetano Veloso and Lô Borges, balancing their English and Brazilian roots with a sound that gently stands on its own, shaped by a unique identity. Recorded at London’s Total Refreshment Centre with producer Joseph Futak (Tapir!, piglet), their first collection of songs highlights the group’s instinctive songwriting and a commitment to emotionally honest arrangements that defy cultural categorization and make them the perfect addition to the Joy of Life International roster.

Debut single Peeling is an ode to the band’s love of indie-folk. First composed during a rehearsal in Clapton, East London, its captivating bassline and laid-back structure came together in a single session. In the studio, however, the track evolved under the guidance of Futak, who encouraged a more acoustic direction - shaping an organic sound reminiscent of folk influences like John Fahey and Rosinha de Valença. In its final form, Peeling feels like it was performed around a fire - quietly stirring, complete with string accompaniment and the harmonies of close friends. While Alec’s lyrics confront emotional wounds, they do so with poignant acceptance: "The momentary bliss from each new scar, the vision that you'd shape / has all become so old, has all become so old.", speaking to the solace of letting the past go.

Artwork credits: Tom Whitson and Ellen Foster Price

thank you for listening

j o l i